Its like Amazon. 50% of stuff is sold by amazon. Less profitable stuff is sold by sellers that can have lots of listings.
On ali its more organized - each seller has a store - where he sells items. There is no AFAIK aliexpress only selling - just third party.
Think of it as a large building called a bazzar. In this bazzar you have stalls - each stall is a store. Each stall rents itself from the bazzar owner. Its same system like a 1000 years ago (or even 2000) but electronic. If someone cheats you you can complain to bazzar owner whom will come down on stall owner for being a cheat.
Aliexpress is generally good to deal with - slightly better then say eBay and a bit worse then Amazon. Far better to deal with then most Canadian businesses.
Generally big ticket items - like DRO do not need a lot of trust - items over $100 usually have plenty of tracking etc. I got multiple DROs and my parents even got a very large tent from aliexpress for like $300 (it is great BTW - way, way (100x way) better then crappy tire - even better then MEC).
I know it can be a shock but the Asian market is way, way bigger then US. We do not see this due to our US centric view. We do not see the fact that China makes 2.5x more cars then US + Canada combined and growing.
Thats a great explanation @Tom Kitta. It makes sense to me. It also explains the mish mash of content on the AliExpress Website.
I did a 3 week consulting gig in mainland China 5 years ago. There are many people who know way more than I do, but having been there on business (not as a tourist) I can tell you many many amazing stories that no one would ever believe unless they experienced it first hand.