UPDATE
There is a good chance that I am going to move towards pulling the plug on the 'ads for non-logged in' users concept, but I want to let it run its course for a while longer (weeks, maybe a few months), to gather some more data first.
--> This is the slowest period of the year, so using a small snapshot of data from late July isn't very representative.
Not 100% sure of that yet, but I suspect that removing ads from the site will be the direction we head. It adds more admin work, and just sorta sucks.
As such, I am continuing to look at other ways we can increase our revenue enough, and consistently enough, that we can logically pay to incorporate, deal with year-end filings, get directors' insurance, and likely hire a lawyer who has expertise in the charitable space, etc.
In the vein of getting our finances in order, and in preparation for pulling the plug on ads, I made some tweaks to the different
Account Upgrades:
I removed the "donate what you want" button
- This donation method was poorly integrated into the forum software, requiring manual intervention to apply the upgrade to individual users.
- This manual intervention could essentially only be done by myself, at this time, so nudging things towards a slightly more rigid standard is easier to upkeep.
I simplified the Upgrade Durations, to only monthly or annually
- This removes quarterly and bi-annual upgrade durations, which weren't really being used much.
- This makes planning for the future easier, and more consistent
I added additional levels for monthly and annual upgrades
- Bronze, Silver, Gold, Gold+
- This gives a pathway for those able and willing to leverage it
- There is a simple style change to the "Premium Member" banners, which is a visible way we can recognize contributions at different levels.
I added the handling of changing Account Upgrade levels
- Members with an ongoing monthly level are able to make one-off contributions through the use of the one-time annual levels.
- One-off (Annual) contributions will only ever increase member tiers (Bronze -> Gold, etc.; they are not mutually exclusive, but only the highest tier will display.)
- Members can subscribe to lower tiers, to downgrade their membership. (Monthly tiers will not stack; they are mutually exclusive)
- Some of these are on the expensive side of things, don't be alarmed, I simply wanted to increase the upper limits.
--- No one is going to see any reduction in functionality by sticking with the smaller contribution levels
--- Higher tiers won't benefit from new functionality or anything like that, at this time
--- The higher limit is just to ensure folks who want to can contribute more, and otherwise end the hunt for more revenue, a hunt which leads to stuff like experimentation around ads, etc.
Based on the time so far, the ad revenue potential of the site is likely fairly close to what was predicted, around the $1000/month range.
This gives us a quasi-goal equivalent to aim for, but that goal and the removal of ads are not dependent on one another.
--> Again, it is the extra work and the reduction in the quality of the user experience, which are the primary drivers for me.
Either way, check out the
Account Upgrades and let me know your thoughts.
For discussion:
The forum's use of funds will be significantly easier to predict if we forced the use of monthly subscriptions, instead of annual plans.
Annual plans have a higher likelihood of never being renewed
Monthly Plans at a minimum, give a monthly reminder to participate in the community.
Should we drop the annual plans altogether?
Should they just be a means to contribute, but not be tied to the Premium Member benefits?