When looking at new 10" bench top lathes you really only have Craftex and King, unless you are willing to ship in a Grizzly, PM or some other Chinese made machine. Sure you can still buy a new Emco, Schaublin or Weiler but it does not sound like that is what you are after. Between the two brands I think you will find similar quality, accessories and specs. Where they differ is in features. You really need to assess what you wish to do with the machine to determine which is best for you. Craftex 10x22 uses a DC motor with variable speed, this is great and convenient, However, these control speed by changing the motor speed which results in very low torque at low speed. That is OK if the parts you are making have a small diameter and require high RPM, not so great for large diameter parts requiring lower RPM. King 10x22 uses an AC motor that runs full RPM all the time and changes speed using belts. This is not as convenient, but provides full torque at low RPM. This also has the added benefit of not requiring potentially problematic electronics. Craftex has power cross feed King does not, if you foresee a lot of facing operations, this is something to consider. If threading is in your future, compare the capabilities of each and what pitches are built into each gearbox and how easy gear changes are. Some problems can be solved ie: a VFD to control speed some can not ie: adding power cross feed. My recommendation is, worry less about brand and buy the machine with the features that best suits your needs. If all else fall choose the one that is the colour you like. Remember, the market for used hobby machine is strong if you want to upgrade in the future you can always sell your lathe and upgrade.