What is the Sowa branch?
Are those countersinks Guhring brand by chance? They typically have a shorter head like that. I was ready to try some but the places that carry them seem to be pickup orientated so I ended up trying some Ebay specials which I wasnt holding high hopes for but they are OK.
You can freehand them I suppose on super light deburring) or spin them in a cordless drill. For best results they like a rigid setup that minimizes drawing the cutter into the work, slow rpm & cutting fluid. If you get a weird looking serrated finish that starts to develop & feed on itself, then its probably some or all the aforementioned factors. I was just using them in 303 stainless the other day, chamferring 0.050" DOC & they did an excellent job.